Seminal work in the field of persuasion and communication, outlining the principles and techniques of effective public speaking. In this timeless treatise, Aristotle explores the strategies employed to persuade an audience, emphasizing the importance of ethos, pathos, and logos—the credibility of the speaker, emotional appeal, and logical reasoning, respectively. Through a systematic analysis of rhetoric, Aristotle delves into the nuances of argumentation, examining the structure of persuasive discourse and the role of language in influencing beliefs and actions. Grounded in practical examples and philosophical insights, "The Art of Rhetoric" remains a cornerstone text for anyone seeking to master the art of persuasion.
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Penulis: Aristoteles
Penerbit: Odise, 2024
Kategori: Sastra Klasik
SKU: BRD20908
Bahasa: English
Dimensi: 13 x 20 cm l Sofcover
Tebal: Vi + 235 hlm l Bookpaper
Harga: 90.000